What they don't tell you about design thinking

Abstract

Disruption is like pornography: hard to define, but you know it when you see it. A lot of companies are seeing it, everywhere. If they don’t actually see it, they know it’s coming. And that creates a gut-clenching tension: sit and wait, and you’ll be disrupted and become yesterday’s technology, consigned to the same dumpster as the typewriter and the rotary-dial phone.